HSE24 draws on the adesso Group's pooled competencies for its mobile shop solution

The combination of e-commerce expertise, content solutions and mobile business is in high demand

The 20,000 articles in the online store of international retailer HSE24 are now available on a website optimised for mobile devices. As the primary contractor, adesso AG joined forces with subsidiaries ARITHNEA GmbH and adesso mobile solutions GmbH to design, develop and implement the solution. The solution also includes a content management system developed by another adesso subsidiary, e-Spirit AG. The successful completion of the 18-month project is once again testament to adesso AG's in-demand expertise in the major growth areas of e-commerce, content solutions and mobile business. The order also underlines the attractiveness of the integrated service package adesso offers to its customers by pooling its special competencies.

adesso Group realised the mobile solution for the shopping portal and provided all the required services from a single source, from e-commerce consulting and requirements engineering to design conception and front-end and back-end implementation. The FirstSpirit content management system, developed by adesso subsidiary e-Spirit AG, ensures user-friendly website maintenance and management.

Integrating new mobile applications into traditional business processes is becoming increasingly important in safeguarding success over the long run and opening up new sales opportunities. This makes mobile sales channels absolutely vital to success in e-commerce. A deep understanding of customer requirements in terms of user-friendliness and the customer-specific user experience is essential. At HSE24, a leading televised home shopping network, customers can not only seek inspiration from the three flagship channels HSE24, HSE24 Extra and HSE24 Trend and the online shop, they can also shop on their smartphones or tablets thanks to the new mobile solution developed by adesso. The new website brings all the relevant information and functions of the HSE24 shopping service conveniently to mobile users. What's more, the solution fits seamlessly into the existing system environment. For example, product data, order data and customer details are still processed and stored in the systems already in place at HSE24. The back-end systems deliver data to mobile devices reliably and efficiently by means of a Java web application. The front end was realised as a responsive system to ensure compatibility with as many different mobile devices as possible.

HSE24 Group is an international and multimedia home shopping company. With its exclusive and diverse range of products, the omnichannel mail order company offers an exciting, round-the-clock shopping experience. HSE24 Group broadcasts on its HSE24, HSE24 Extra and HSE24 Trend channels in Germany, Austria and Switzerland, as well as on HSE24 in Italy and Shopping Live in Russia. Thanks to the systematic networking of interactive TV, online and mobile platforms, HSE24 Group is a driver of innovation in modern home shopping. Since its foundation in 1995, HSE24 has been on a sustained course of growth. The group has over 1,100 employees, while another 2,600 people are employed at call centre and logistics partners. In financial year 2014, HSE24 Group generated net sales of EUR 649 million.